Pioneers in Social Media and Insurance
There’s an old saying that pioneers get the arrows, and settlers get the land. This seems to be the attitude among many in the insurance industry with regards to social media. It’s only been in the...
View ArticleSuccess On-Line is ‘Blurry’ for Channels
Insurance has always had challenges with channel strategies. Historically, while there was some crossover, the majority of North American insurers did business either directly with customers or...
View ArticleInsurance Digital Marketing: Data Primacy, Channel Challenges
There is conflicting evidence about the current value/importance of digital or data-driven marketing for insurance. However, there seems to be consensus on a few elements: Data comprise the currency,...
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